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compatible printer ink prices -
so affordable: proof of inksanity™

Inksanity-gotink NZ

Clinical Psychologist’s Report

Patient(s): The Entire Team at GotInk.co.nz
Referral Reason: Acute price-induced psychosis triggered by dangerously low-cost compatible ink cartridges
Date: 9 July 2025
Clinician: Dr. Miri Ruru, Registered Clinical Psychologist, BSc (Inkonomics), PhD (Cartridge Management)


Presenting Issue:

The GotInk team were referred following a mass psychological episode, reportedly triggered by a bulk order of affordable ink cartridges for CanonEpson, and Brother printers.

Symptoms began after uploading yet another deal for a compatible ink cartridge 4-pack priced well under OEM RRP. Witnesses described staff as:

“Bouncing off the walls like a jammed Epson.”
“Whimpering with joy at the phrase ‘fast shipping.’”
“Humming like a Brother laser printer in economy mode.”

"Aw stink! I need better ink!"

Behavioural Observations:

Team MemberSymptoms
Linda (Customer Service)Hasn’t stopped saying “Did you know you can get a full set of compatible Canon ink cartridges for cheap” even in her sleep.
Craig (Web Dev)Tried to redesign the homepage to autoplay “Ink Me Baby One More Time.” Was stopped only because he ran out of black ink. Aw stink.
Andie (Marketing)Started writing ad copy exclusively in uppercase: “AFFORDABLE INK CARTRIDGES FOR EPSON, CANON, BROTHER – WE’VE LOST THE PLOT AND OUR MARGINS.”
Kevin (Accounts)Whispered “we could’ve been selling luxury toner to dentists” before throwing his calculator out the window.

Diagnosis:

Shared Ink-Induced Delusional Episode (F48.8-BKCM)
BKCM = Brother-Kyocera-Canon Madness

  • Triggered by sustained exposure to ridiculously affordable compatible ink cartridges

  • Worsened by feedback like “I bought ink for my Canon and still had enough left over for sushi”

Symptoms of ink madness nz
Norm-is-nuts-GOTINK

Risk Factors:

  • High stock of cheap compatible ink cartridges

  • Repeat customers shouting “THIS IS CHEAPER THAN PAPER!”

  • Staff being forced to explain to people why OEM ink is $$$ while GotInk offers Brother-compatible ink for peanuts.


Treatment Plan:

  • No more checking the Epson compatible ink cartridges pricing page after 10pm

  • Mandatory viewing of OEM cartridge RRP lists to induce sobering effect

  • Limit puns per team member to three per day (e.g., “inkredible,” “inkvestment,” “inksanity”)

  • Introduce meditation app triggered by keywords like “Canon PG-645XL twin pack.”


Prognosis:

  • If kept away from the GotInk bulk discount dashboard, recovery is possible.

  • However, proximity to phrases like “Brother compatible toner – now 40% below OEM RRP” may result in full relapse.


Clinician’s Final Note:
These affordable compatible ink cartridges are not just a bargain — they’re a public inksanity risk.


Signed,
Dr. Miri Ruru,
Ink-neutral therapist and Canon MX926 survivor

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As is obvious every way you look at GotInk, we like to make the ordering of printer consumables really, really easy. Our delivery  normally happens overnight***, our expectation on delivery is 24 to 36 hours. No longer do you need to squeeze your schedule, charge through crowds, wait in line, pay for petrol, or tackle the traffic in a frustrated effort to get those printer cartridges. You can now leave all those inconveniences to the Couriers – they’re highly trained seasoned professionals. High Five to those guys! PS. Also on occasion, getting cartridges out into the wilderness (others call this “rural delivery”) may take an extra day. We think it’s because Couriers get caught without their gumboots and stalk of wheat, but the real reason is probably a lot more logical.*** Orders which are placed later than 3.00PM may miss the last Courier pick-up of the day and will therefore be processed the following morning.

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When you see a ‘money back guarantee’, we bet you first assume teeth need to be pulled in the process. Well the good news is that when we combed through everything to make ordering ink easier than ever before, we didn’t stop at our website.

Our guarantee is that if you are not happy with a product, we will make it our mission to either replace it or refund you, free of any hassles. It doesn’t get any more simple or complicated than that. We definitely don’t want your time with GotInk to end in regret, so why let a cartridge get in the way of that? It would be like inviting a friend over to play PlayStation with only one controller. Or breaking up with someone for pronouncing “either” as “either”, instead of “either”. It just doesn’t make any sense.